
The recent Guest Speaker series offered students a multidimensional intellectual journey, seamlessly connecting strategic management thinking, career development resilience, and profound human values in the context of globalization.
Opening the journey, speaker Trinh Dinh Long – Chairman of Amica – stimulated systemic thinking through the concept of “Strategic Fit”. He emphasized that a successful business does not rely on fragmented efforts, but rather on the absolute consistency among the links in its value chain. From lessons on operationally optimized low-cost airline models to the real-world story of the Fendy glass bathroom brand, students grasped the power of “repositioning” and the principle of “local quality”. Focusing on the smallest technical details, such as anti-rust screws or anti-sag hinges, combined with a breakthrough warranty policy, not only helped the product overcome price barriers but also created a completely distinct and sustainable competitive advantage in the market

Introduction of speaker Trinh Dinh Long – Chairman of Amica

ISME students taking a commemorative photo with the speaker
Continuing that flow of practical knowledge, Ms. Truong Kieu – Global Transport Manager – opened the door to the dynamic world of Logistics and Supply Chain. With nearly two decades of experience, she guided students on how to build inner strength by proactively creating practical “collisions” while still in university. In the era of artificial intelligence, she affirmed that while AI is a powerful partner in optimizing efficiency, personal identity and critical thinking are what help individuals maintain their standing. Her shared secrets on “tailoring” a professional portfolio and maintaining a confident, sharp demeanor when debating in interviews are practical tools, helping students not only find a job but also discover a sustainable career path.

Ms. Truong Kieu sharing with students during the networking session

Students taking a commemorative photo with the speaker
Concluding the inspiring series of sharing was a lecture by Ms. Melita Fogle on the history and role of Human Services.Through analyzing the formation of social institutions in the US since the 19th century, she helped students recognize the close connection between a prosperous economy and a healthy community – where equality and empathy are prioritized.From early labor movements to the establishment of subsidy funds and labor protection laws, the ultimate lingering lesson is social responsibility. Human Services is not just a professional field, but a testament to humanity’s continuous efforts to balance material development with human moral values.

Ms. Melita Fogle discussing with ISME students

ISME students and lecturers taking a commemorative photo with Ms. Melita Fogle
Overall, the Guest Speaker series painted a comprehensive picture: from operating an effective business machine and positioning oneself in a fierce labor market, to understanding and serving the community. These are not merely theoretical lessons, but empirical experiences that help students form multidimensional thinking, ready to step out into the world with the mindset of visionary and compassionate leaders.