The International School of Management and Economics at the National Economics University – ISME@NEU officially announces the content and schedule for the “Proactive Choice” – Business Summer Camp 2026 program. This is a practical business summer camp designed for candidates who have reserved their enrollment or are currently applying to international training programs at ISME.
“Proactive Choice” – Business Summer Camp 2026 is a specially designed program for candidates aspiring to study at ISME, aiming to help them experience modern learning methods through a 2-week practical business project. Through the program, students will:
The program is designed as a combination of thematic workshops (instructed by lecturers and business experts) with engaging activities, team building, and the execution of a practical business project in groups.
Students will learn and practice the following content:
The journey lasts for 2 weeks. Students can register for one of the three following batches:
Time: 08:30 AM – 04:30 PM on weekdays
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Day 1 (Tuesday) |
Ice-breaking games, networking, and group division. Workshop 1: Self-Awareness. Announcement of the major assignment: Each group will brainstorm a business idea for a product/service, present their idea to raise capital in the pitching round, and execute an actual business plan. |
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Day 2 (Wednesday) |
Workshop 2: Marketing (Target audience & 4Ps). Marketing-themed games. |
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Day 3 (Thursday) |
Workshop 3: Business Planning Refining ideas and preparing the project. |
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Day 4 (Friday) |
Workshop 4: Financial forecasting for the business project. Finance-themed games |
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Day 5 (Saturday) |
Market Research Refining ideas and preparing presentations for the Business Idea Pitching session. |
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Day 6 (Monday) |
Pitching business ideas and receiving consultation from entrepreneurs |
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Day 7 (Tuesday) |
Preparing goods for sale |
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Day 8 (Wednesday) |
Sales experience at the National Economics University campus (Day 1 |
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Day 9 (Thursday) |
Sales experience at the National Economics University campus (Day 2) |
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Day 10 (Friday) |
Preparing presentations for the business performance report. |
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Day11 (Saturday) |
Parents attend the business performance reporting session of the groups. Workshop 5: Proactively choosing a suitable major at ISME and shaping future career paths. Award announcements & prize distribution. |
Networking Activity (Optional):
At the end of 2 batches – A 1-day volunteer program (tentative).
Parents can join their children. Participants will contribute to travel expenses, lunch, and volunteer items.
Step 1: Transfer the participation fee (1,000,000 VND/ camper). The fee includes lunch and seed funding for the groups.
(Example: LCCD Nguyen Van A 0912345678 Dot1).
Step 2: Fill out the registration link: https://forms.gle/hEJzptJNbf8t2EWV7.
Registration Deadlines:
Step 3: Check your email for confirmation within 1 week.
Ms. Nghiem Phuong Linh – Program Coordinator
Email: nghiem.linh@isneu.org
Phone: 096 8580 499
Reference: Check out the activities of “Proactive Choice 2025” at https://isme.neu.edu.vn/lua-chon-chu-dong-2025-thuc-chien-kinh-doanh-dinh-huong-nghe-nghiep-truoc-canh-cua-dai-hoc/
